Retail · Sofia · 2027
Building a new retail format in Bulgaria
ProRetail is developing a chain of non-food stores for home and everyday life, with great prices, practical products and a constantly refreshed range. Our first store opens in Sofia in 2027.
About us
ProRetail is a Bulgarian company created to develop a new retail format: a multi-category store for home and everyday life, where value pricing goes hand in hand with usefulness and good quality.
Our team combines experience in company management, investment and international retail. We are building the chain step by step — with clear processes, reliable partners and a format that can be repeated in every new store.
Our concept
Four principles behind every product on the shelf.
Great prices
Low everyday prices thanks to direct sourcing and efficient operations.
Practical usefulness
Products people actually use — at home, at the office and outdoors.
Reliable quality
Every product meets EU quality and safety requirements.
Joy of discovery
A constantly refreshed range — every visit brings something new.
14 categories
- Home
- Kitchen
- Bathroom
- Stationery & Office
- Kids & Toys
- Tech
- Home Master
- Party & Gifts
- Seasonal
- Leisure & Outdoor
- Travel & Urban
- Accessories
- Beauty & Personal Care
- Pets
We are looking for partners
We build long-term relationships with companies that want to grow with us.
Suppliers & manufacturers
Manufacturers and distributors from Europe, Turkey and Asia of quality home and everyday products that meet EU requirements.
Retail space
Units of 400 to 600 m² in Sofia — retail parks, shopping centres and large residential areas with good footfall.
Services & technology
Logistics, IT and ERP systems, store design and fit-out.
Our roadmap
- 2026 Preparation Concept, product range, suppliers, systems and team.
- 2027 First store Opening of our first store in Sofia.
- Next Growing the chain New stores across Bulgaria, based on proven results.
Careers
We are building the team of a new retail chain. If you have experience in retail, trade, logistics or store management, we would be glad to meet you. See our Privacy policy for how we handle applicant data.